NAPA Talks
by Aurika 2020-11-05
13:00 – 13:30
Next decade consumer – explore consumer, market trends and Covid-19 impact on the beverage industry
2020 is the turning point for the beverage industry: COVID-19, different restrictions, "new rules of the game", the lockdown of bars, restaurants, and retail stores left an impact on consumer values and purchase behavior.
Some of the market trends are not relevant anymore; some are on the rise. Yesterday's approach and focus areas for new customer attraction, new product development, and launch are outdated.
Where to focus? Let's find all together.
Māris Kalniņš (Global Portfolio Director) / Amber Beverage Group
The presentation will be given in the English language.
13:35 – 14:05
Hunger and fear of the unknown
In the age of overflowing and never-ending information, it seems like there's nothing that hasn't been done before or that isn't discovered yet. Overfed with pretty Pinterest images, it feels like we know everything and have seen it already a thousand times. Not losing the careless wandering inner child might be one of the most significant challenges for the creatives and brands.
Not knowing – perhaps that's precisely what is needed?
Maija Rozenfelde (Chief of Design and Partner) / Nord ID Riga
(Associate Professor, Head of Functional Design department) / Art Academy of Latvia
The presentation will be given in the English language.
14:10 – 14:40
Think Circular!
The packaging is among the significant waste sources on our planet. We, designers, have a role to play in that – and a chance to push industries to behave better. Think beyond packaging – let's involve our visual thinking skills to understand what can be done throughout the life cycle of products. Be it a candy bar, engine oil, or fashion. And use that information to motivate producers and consumers to change their ways.
Let me show you how to apply the circular design model for that.
Dan Mikkin (Service designer and founding partner) / Brand Manual
The presentation will be given in the English language.
14:45 – 15:15
Redefining classic advertising agency as a creative collective
Inspired by Stefan Sagmeister and a personal burning-out experience Helene Vetik and Karl Saluveer created Hmmm work ethic based on a simple principle - do what you want and earn what you do.
How did it work out? You’ll find out soon enough.
Helene Vetik (Creative director and graphic designer) / Hmmm Creative
The presentation will be given in the English language.
15:45 – 16:15
The impact of packaging design on consumer buying behavior – how to ease the pain of spending money?
To understand consumer decision-making, we need to set aside approaches based on beliefs or assumptions and dive deeper into the collective learnings from neuroscience, behavioral economics, cognitive & social psychology. Having in mind that purchase decisions are based on the reward-pain relationship, the question is - how packaging can help to add extra value and ease the pain? We will also discuss what anxiety and uncertainty in the times of global pandemic add to the equation.
Justina Muralytė Kozlovė (Brand Experience Strategist) / FOLK
The presentation will be given in the English language.
16:20 – 16:50
How to sell your brand in China? Real Success Story of "Daumantai"
In 2020, a Lithuanian sauces & condiments producer "Daumantai" hit 500 shelves in Chinese supermarkets with their new brand 'Wow Mama'! It is no small achievement for any brand; only this particular story emerged during the months of pandemic and with products representing one of the most competitive categories, most sensitive to consumer tastes and preferences.
So how did this happen?
During this session, Lina will be interviewing Domas and sharing the story of what it takes to make it happen in China. Domas managed China market entry for Daumantai and developed 10 new products specifically for Chinese consumers. Lina managed a team of cross-cultural consultants at LITAO and designed the B2B sales strategy & execution. For the first time, you will learn all the tips & tricks first-hand from people who have "walked the talk."
Lina Bartusevičiūtė (Founder) / LITAO
Domas Grinkevičius (Product Development Manager) / Daumantai LT
The presentation will be given in the English language.
16:55 - 17:25
New requirements for the packaging sector: how will we implement them?
The shift towards a Circular Economy is a crucial challenge for industry and governments as it reduces dependence on fossil raw materials and CO2 emissions. On 11 March 2020, the EU Commission published the new Circular Economy Action Plan, as announced in the Green Deal. On 7 October 2020, the European Parliament has approved the European Climate Law and the requirements to cut 60% of CO2 emissions by 2030. By June 2021, the Commission will review, and where necessary, propose to revise all relevant policy instruments to deliver the additional emissions reductions for 2030. One of these policy instruments is Directive 94/62/EC on packaging and packaging waste. How will these requirements affect the packaging sector? Many changes are proposed: quality standards, traceability, assurance systems, reducing (over)packaging, design for re-use and recyclability, reducing the complexity of the packaging materials, plastic tax, EU-wide labeling, and more.
What kind of packaging are we able to recycle, how do we enable Circular economy in packaging, and what is the place of packaging designers and manufacturers in this chain?
Rasa Tumaševičiūtė (Council member) / Lithuanian Young Scientists Union (LJMS)
Circular economy consultant
The presentation will be given in the English language.
17:30 – 18:00
Design uplift as a consequence rather than a cause. Invisible story from a client's perspective.
What challenges do we face in putting an item on the shelf? What problems do product packaging and design solve?
Artūras will present the long invisible path to design solutions in the eyes of the product manufacturer.
Artūras Skairys (CMO) / KGGROUP
The presentation will be given in the Lithuanian language.
