NAPA Talks


13:00 – 13:30
Coming soon!

Coming soon!

Māris Kalniņš (Global Portfolio Director) / Amber Beverage Group

Lecture in English

13:35 – 14:05
Hunger and fear of the unknown

In the age of overflowing and never-ending information, it seems like there's nothing that hasn't been done before or that isn't discovered yet. Overfed with pretty Pinterest images, it feels like we know everything and have seen it already a thousand times. Not losing the careless wandering inner child might be one of the most significant challenges for the creatives and brands. 

Not knowing – perhaps that's precisely what is needed?

Maija Rozenfelde (Chief of Design and Partner) / Nord ID Riga
(Associate Professor, Head of Functional Design department) / Art Academy of Latvia

Lecture in English

Maija Rozenfelde.jpg
14:10 – 14:40
Think Circular!

The packaging is among the significant waste sources on our planet. We, designers, have a role to play in that – and a chance to push industries to behave better. Think beyond packaging – let's involve our visual thinking skills to understand what can be done throughout the life cycle of products. Be it a candy bar, engine oil, or fashion. And use that information to motivate producers and consumers to change their ways. 

Let me show you how to apply the circular design model for that.

Dan Mikkin (Service designer and founding partner) / Brand Manual

Lecture in English

14:45 – 15:15
Redefining classic advertising agency as a creative collective

Inspired by Stefan Sagmeister and a personal burning-out experience Helene Vetik and Karl Saluveer created Hmmm work ethic based on a simple principle - do what you want and earn what you do. 

How did it work out? You’ll find out soon enough.

Helene Vetik (Creative director and graphic designer) / Hmmm Creative

Lecture in English

15:45 – 16:15
The impact of packaging design on consumer buying behavior – how to ease the pain of spending money?

To understand consumer decision-making, we need to set aside approaches based on beliefs or assumptions and dive deeper into the collective learnings from neuroscience, behavioral economics, cognitive & social psychology. Having in mind that purchase decisions are based on the reward-pain relationship, the question is - how packaging can help to add extra value and ease the pain? We will also discuss what anxiety and uncertainty in the times of global pandemic add to the equation. 

Justina Muralytė (Brand Experience Strategist) / FOLK 

Lecture in English

16:20 – 16:50
How to sell your brand in China? Opportunities for the Baltics

In this mind-expanding session, Lina will be sharing real cases of success and failure and her personal experiences while working in cross-cultural B2B sales for the past ten years.

The volume of F&B exports to China didn‘t stop but continued growing even during the harshest months of battling the pandemic in 2020. The consumers have become increasingly health-conscious, ready to invest a substantial portion of their earnings in quality food and quality lifestyle. Yet as the borders stay closed and exposure to foreign markets is limited, China is developing a very particular taste for what they buy, so it is becoming increasingly important to understand how Chinese consumers think and speak to them in their language. 

Lina Bartusevičiūtė (Founder) / LITAO

Lecture in English

16:55 - 17:25
New requirements for the packaging sector: how will we implement them?

The shift towards a Circular Economy is a crucial challenge for industry and governments as it reduces dependence on fossil raw materials and CO2 emissions. On 11 March 2020, the EU Commission published the new Circular Economy Action Plan, as announced in the Green Deal. On 7 October 2020, the European Parliament has approved the European Climate Law and the requirements to cut 60% of CO2 emissions by 2030. By June 2021, the Commission will review, and where necessary, propose to revise all relevant policy instruments to deliver the additional emissions reductions for 2030. One of these policy instruments is Directive 94/62/EC on packaging and packaging waste. How will these requirements affect the packaging sector? Many changes are proposed: quality standards, traceability, assurance systems, reducing (over)packaging, design for re-use and recyclability, reducing the complexity of the packaging materials, plastic tax, EU-wide labeling, and more.

What kind of packaging are we able to recycle, how do we enable Circular economy in packaging, and what is the place of packaging designers and manufacturers in this chain?

Rasa Tumaševičiūtė (Council member) / Lithuanian Young Scientists Union (LJMS) 

Circular economy consultant)

Lecture in English

Rasa Tumaševičiūtė_B&W.jpg
17:30 – 18:00
Dizaino atnaujinimas – ne priežastis, o pasekmė. Nematoma istorija iš kliento perspektyvos.

Coming soon!

Artūras Skairys (CMO) / KGGROUP

Lecture in Lithuanian

NAPA Talks 2019.

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